By Erin Treloar
Still our beating hearts. E! News recently reported that Kate Winslet signed a contract with cosmetic giant L’Oreal under the condition that none of her photos in the Lancome ads would be retouched. Yes, yes, YES!
“It does feel important to me, because I do think we have a responsibility to the younger generation of women,” Winslet said, adding that she hopes other actresses will follow suit in order to help more realistically portray female beauty to young women.
“I think they do look to magazines,” she said. “I think they do look to women who have been successful in their chosen careers and they want people to look up to, and I would always want to be telling the truth about who I am to that generation because they’ve got to have strong leaders. We’re all responsible for raising strong young women, so these are things that are important to me.” According to one survey, one in 4 teenagers admit they are more influenced by celebrities than people they know.
Winslet has been an advocate for transparency in media as far back as 2009.
“I have wrinkles here, which are very evident,” she told Harper’s Bazaar. “And I will particularly say when I look at movie posters, ‘You guys have airbrushed my forehead. Please can you change it back?’ I’d rather be the woman they’re saying ‘She’s looking older’ about than ‘She’s looking stoned.’
We hope this move sets the stage for other celebrities to make the same ‘no retouching’ stipulations as spokespeople. In the meantime, thank you Kate. You’re one badass game changer and kind of a big deal in our books.