Building Confidence and a Bikini Line Empire with Karina Irby
Meet Karina Irby…
Today’s guest could not be more perfect for this time of the year when the sun is out and our buns come out! After being dissatisfied with the quality, cuts and prints available in the Australian bikini market in 2011, Karina Irby decided to do something about it!
Fast forward 10 years and Karina is the head of Team Moana, who are driven by the desire to create the most bright, bold and comfortable swimsuits for women of all shapes and sizes, all around the world. With a strong focus on community, empowerment and body positivity, Moana has grown into a truly international, cult brand with a legion of fans and customers around the world – dubbed ’The Moana Army.’ Now, she uses her personal brand as well as Moana to spread a message of self love and confidence to women all over the world.
Today we are talking about how and why she decided to launch her swimsuit line, we’re diving into a convo around body confidence, the bold new move Pinterest has just decided to make, and her struggles around eczema and showing up with confidence around it.
Hang on to your seat and let’s dive in! This is a good one.
Meet Our Partners
Is it just me or does your underwear drawer need a major overhaul? I recently discovered Huha, a female-founded line of mineral underwear infused with zinc that promotes healthy bacteria while eliminating odor (bonus: they’re also biodegradable and compostable!). The best part? They’re genuinely comfortable, flattering, size-inclusive… and I actually want to wear them! xo Erin
Life seems to be getting busier than ever, and with summer on the horizon I’m looking for quick, easy ways to fuel my body with nutrient dense foods. Enter Eaton Hemp’s hemp hearts and toasted seeds that I can put on EVERYTHING! This protein-fueled, antioxidant rich goodness is the perfect topper for smoothies, yogurt, oatmeal, salads… even pasta! Bonus – I can put it on my kids snacks and meals to make sure they’re getting all the vitamins and minerals they need throughout the day. xo Erin
RESOURCES & LINKS MENTIONED IN THIS EPISODE:
Personal Instagram: @karinairby
Personal Instagram: @karinairby_raw
Personal TikTok: @karinairby
Business Instagram: @moana_bikini
Business TikTok: @moana_bikini
Business Website: www.moanabikini.com
SHORT ON TIME? Here are some key topics we covered…
0:00 – A Raw intro
4:00 – Karina’s story & where it all began
7:00 – Karina’s first launch
8:30 – Building her loyal community of millions followers
10:40 – Before/after photos – finding her confidence now versus when she was younger
14:00 – How Karina’s bikini company shifted as her body image fluctuated throughout the years
16:40 – Does Karina edit her photos to show more? Or leave as is? Her philosophy around this
18:15 – Pinterest banning all weight loss ads from the platform! Karina’s thoughts on this!
19:50 – Dealing with internet trolls – what they say, how how Karina handles it
23:00 – 3 key elements that have supported Karina in feeling confident in her own skin
25:00 – Karina’s journey with her skin and eczema, and the entire skin care industry
30:00 – Giving yourself grace and finding compassion for yourself
35:00 – 3 things Karina would bring to a deserted island if she had to
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